Capture the Essence of Consumers


 

Sensory and Consumer Insight




Our Sensory & Consumer Insight training facilitates understanding of current & emerging methods used to measure sensory perception and consumers' responses to products. Learn how to design products with optimal consumer appeal!

COURSE
DESCRIPTION

"Sensory & Consumer Insight" is a must have discipline for all organisations today. In addition to learning techniques & methods with practical applied examples, you will also learn how to analyse your data using techniques such as Analysis of Variance  (ANOVA), Principal Components Analysis (PCA) and Preference Mapping, and how to select relevant insights for your business.
COURSE
LENGTH

2 Days

COURSE
INCLUDES

> Sensory & Consumer Insights Workbook
> Industry case studies & team work
> Data analysis and insight extraction

 

For more information or bookings, please contact us at training@insight2market.com