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Here are some of the juicy projects we have had the pleasure of working on over the last year:
1. Sensory marketing in China
Using our proprietary sensory marketing course, insight2market facilitated a training course for a large, Chinese dairy company to enable them to bring new techniques and insights and a focused process to their product development department.
2. 10 step transformational insights in Sydney
Many traditional manufacturing companies are now required to be innovators as well. Our 10 step insights process was introduced to the team to create a platform for a developing a new innovation funnel.
3. Product development in Thailand
Our client required assistance to understand which new consumer insight techniques could be transferred to their innovation process. We created a step by step report to allow them to focus on, and crystallize insights from all the stages involved.
4. Investigating consumer attitudes to product X in Japan
Using a combination of technical expertise and online research, we assisted the client to develop insights around a well known product from a unique consumer led perspective.
5. Developing brand Y for the Australian market
With qualitative research and quantitative online data in conjunction with market insights from Europe, insight2market assisted in the development process for new brand Y.
6. Understanding competitive advantage in Korea and China
Using our local contacts, we managed the research process for a large multinational company to gain information about their product versus competitors to build a strong launch for their new brand.
7. Mapping washing liquid usage in Australia
Assisted a client to identify segments of consumers with particular attitudes towards different types of washing liquids using a cluster mapping technique.
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